marketing services

Marketing

Is your current business strategy viable in today’s marketplace? Do you have the tools and resources in place to achieve your goals? Maybe you’ve lost sight of your original marketing objectives and don’t know which way to turn. Let the professionals at SOL Design point you in the right direction. We'll aggressively address your marketing issues and get your company back on track. We'll show you how to communicate with your target markets, help you recognize marketing problems and inefficiencies, and develop creative solutions that will give your company the competitive edge it needs to stay ahead in a global marketplace.

The Process

We will work with you to evaluate where you are, how you got here and where you'd like to go. We partner with experienced professionals who are excited to help you take your company to the next level. If you don't have a marketing plan, we initiate one. If you don't know what untapped client segments exist for you, we uncover them. If you have never evaluated if you are running your business the most efficiently, we help you do that. It is our objective to make sure that you are running your business most efficiently and effectively. When you are ready to evaluate your overall business structure, just let us know.

BRANDING

Identity and branding are the first and key components in successfully marketing your product or business. Through our Marketing Assessment, SOL Design will help to establish your product's position in the marketplace. At SOL Design, we understand that a brand consists of more than just a logo -- it’s a well-conceived framework of messages, tone of voice, colors, names, and personality. It’s a personality that is uniquely yours, and one that your customers immediately associate with your business, organization or product.

Public Relations

We build relationships for our clients with multiple stakeholders through dialogue, credible sources of information and relevant experiences. We enlist today's most credible spokespersons -- to build brands from the bottom up. We engage micro-media -- bloggers and online conversationalists. We can also evaluate the depth of impressions and strength of current stakeholder relationships and media coverage.

Services range from positioning, product launches and research to crisis management, that can help you build awareness of and generate prospective inquiries for your company.

Press Releases

Press releases are a highly effective way to communicate with the public and media about your business services, products and new developments. Written effectively, not only can you bypass other news briefs, you can use press releases in lieu of high-priced ad campaigns. Press releases allow you to get in front of industry-related publications, as well as national and even international media. If you have found that your product or service marketing and advertising has "staled", contact us for an evaluation of the potential that press releases would have for your business.

Media Buying

The interactive media buying business is a minefield of complexities. Your veritable sherpa, SOL Design, can help you navigate the business of buying media. We develop strategy and cut deals for clients every day.